Konoisseur has supported G’Vine Gin for several years on developing several strategies, among them digital, cocktail or event. A global and consistent digital support tant enabled the brand to win consumer visibility with quality content more inspiring for their social media visitors.
Konoisseur worked on setting the G’Vine brand universe on all the digital space. Hence we created the digital strategy, in collaboration with the marketing Teams, and rolled it out al over the different platforms.
To that end, we created and regularly updated the brand website, worked on a better digital referencing and spread the brand presence on the social networks, displayed G’Vine on the recommended platforms, ensured the international Teams coordination in spreading the right look & feel, ensured the community management, created content, organized influence campaigns and created media campaigns.
Photo and video shoots were organized to create content and largely display the brand universe.
In continuity of this work, and strong of mastering the new G’Vine brand world, Konoisseur has been tasked the responsibility of leading projects managed by external actors, on behalf of the Brand: Communication Agencies, Photographs, Designers and Developers.
Konoisseur has been supporting G’Vine for several years now in the expression of the brand identity on local events: Blues Passions, Festival du Film Francophone d’Angoulême, Piano en Valois, Circuit des remparts and on the VIP hospitality at the Manoir, their Brand Home at Villevert.
For the different occasions, we create specific cocktail recipes and think of the best way to showcase them, from space scenography to the bar setting. We also shaped mobile bars adapted to certain occasions, and trained the G’Vine bar Teams working on the various events.